6 Tips for Growing Your LinkedIn Business Page
Gone are the days of finance bros ruling LinkedIn. Grow meaningful connections and establish thought leadership with these tips ♡
Raise your hand if you’ve ever felt personalized victimized by LinkedIn 🙋🏼♀️
Well, don’t worry. Somebody put LinkedIn in its place, and it’s no longer a place for only finance bros in suits to do their networking. It’s actually one of the most powerful platforms for the growth of your business.
LinkedIn has evolved into a hub for businesses to showcase their brand, connect with industry professionals, and drive engagement. In 2023, however, it isn’t enough to rely on your personal LinkedIn page to get the job done for your business- you need a LinkedIn Business (or “Company”) page.
We’ve got 6 tips for growing your LinkedIn business page that will help you build community, increase brand awareness, and set your company up for success on LinkedIn heading into 2024.
Why Should My Business Be On LinkedIn?
According to Hootsuite, LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users.
LinkedIn is not just a platform for job seekers and professionals—it's a goldmine for businesses, too. Creating a successful business page allows your brand to establish itself as a thought leader in its industry. Not only that, but your company has the opportunity to reach their ideal audience or client via the platform.
Isn't A Personal LinkedIn Page Enough?
TLDR: no, it’s not.
While a personal LinkedIn page is valuable for individual networking, a LinkedIn business page offers distinct advantages for businesses:
Ad Campaigns: Only LinkedIn business pages can run ads on the platform. This feature is crucial for targeted advertising and reaching a broader audience.
Brand Equity: A LinkedIn business page allows you to build and grow your brand's equity. It focuses on the company as a whole rather than an individual.
Analytics and Insights: Business pages provide analytics and insights into your content's performance, helping you refine your strategy based on data.
6 Tips for Growing Your LinkedIn Business Page
Optimize Your Profile
It’s not enough to say, “I’ll fill out that section later” when it comes to your business page on LinkedIn. Make sure your LinkedIn Business Page is fully optimized. Use a high-quality logo and cover image, write a compelling company description, and include relevant keywords and hashtags for discoverability.
You can (and should) add extras to your profile, like location, languages, and featured groups.
Post Consistently
If you manage personal and business pages on LinkedIn, you might find it difficult to post to both consistently. Well, fight the urge to abandon one or the other and establish a consistent posting routine.
Companies that post weekly see double the engagement with their content.
Develop a content calendar and post regularly to keep your audience engaged and informed about your business. If you go dark for too long, your audience might think you went out of business!
Engage with Your Audience
Insight into the LinkedIn algorithm released earlier this year noted that LinkedIn accounts for comments as the most valuable type of engagement, even over likes and shares. These aren’t just one-word comments either, but in-depth, well-thought-out replies.
Engaging with your audience fosters community and builds trust in your brand. Aside from commenting on posts yourself, reply to all comments left on your posts and reply to messages and mentions promptly.
Invite Your Connections to Follow Your Business Page
Here’s where you can let your personal LinkedIn and your business LinkedIn have a little overlap! If you’ve had a personal LinkedIn page for a long time and put in the work to make meaningful connections, you can invite them to like your business page.
If your business page is relatively new or newly active, this will help kickstart your page's growth.
Post Content That Provides Value
The LinkedIn algorithm is kind of like Santa- it sees you when you’re hustling! If you’re sharing content that educates, informs, and adds value to your audience, LinkedIn will be more likely to pump your content out to a wider audience
“Valuable” content could include industry insights, success stories, or tips relevant to your business.
P.S.- If people are engaging on your posts (and you’re responding) the algorithm will recognize it as relevant and valuable.
Include Your Employees
Encourage your employees to connect with and follow your LinkedIn Business Page. Their engagement can amplify your reach, give them a voice, and humanize your brand.
Growing your LinkedIn Business Page requires a strategic and consistent approach. By implementing these tips, you can enhance your brand's presence on the platform and unlock new opportunities for business growth.
At Scott Social, we specialize in helping brands navigate the intricacies of social media marketing, including LinkedIn. We have experience managing LinkedIn pages of realtors, construction companies, loan readiness companies, and more. If you want to elevate your LinkedIn presence and maximize your business's potential on the platform, contact us to learn more about our LinkedIn services.
WRITTEN BY:
Angela
Copywriter + Social Media Strategist
