6 Emerging Social Media Marketing Trends in 2025
This year can really be your year! ✨
“This year is my year”
– literally everyone at some point (and that’s okay).
But seriously. 2025 is about to be an INSANE year with these social media marketing trends.
You know how jumping on a bandwagon is usually a red flag? Forget that. Do it. Seriously do it, because this list is your ticket to brand growth and a loyal audience.
6 Emerging Social Media Marketing Trends in 2025
1. Immersive Video is Social Media’s It Girl
Picture this: AR filters and AI effects had a blockbuster movie baby that lets your followers in on the action. Now, you’ve got the future of immersive video! Short-form video will reign supreme for a longgg time to come, don’t worry. But now is the time for interactive video to hook your followers in for good.
2. Niche Platforms Are Leading Social Media Marketing Trends
TikTok and Instagram have been untouchable in the content kingdom for a while now, but there’s some new competition. Meet Discord and BeReal! Okay, no. These aren’t going to overthrow the top dogs, but they are where the cool, niche communities hang out. Discord has a server for literally every interest you could imagine! BeReal is over here reminding people what life is like without filters (thank you, it was overdue).
For brands, these platforms are social media marketing goldmines! And numbers don’t lie. See for yourself! Check out this article about Discord’s impact on social media marketing trends.
3. Micro and Nano Influencers Are the MVPs
Influencer marketing as we know it is dead. Okay, not dead, just turning into something unrecognizable. Sure, big-name influencers still have their place, but the spotlight has shifted to the underdogs: micro influences (sparkle sparkle). These aren’t your typical celebrities–they’re the small creators with besties as followers. And get this, their followers actually trust what they say (amazing, right?). They DM their audience like it’s nothing, offering product recommendations that feel like friendly advice, not just another #ad.
These creators put the trend in social media marketing trends. They can elevate your brand to another level and can create way better results. Just think about all the possibilities!
4. Social Responsibility is a MUST
By 2025, having a great product is only going to be the starting point to your growth. Your followers aren’t just buying what you sell—they’re buying why you sell it. People are more value-driven than ever and want to support brands that support them. Having the coolest thing or the tastiest snack isn’t cutting it anymore because your audience wants more!
Your motives should resonate with who or what you represent as a brand. This doesn’t mean you have to go slapping buzzwords on your packaging or throwing up a hashtag for a week. It’s about consistently showing up, being transparent, and backing your words with action. Gen Z and Millennials especially are hyper-aware of performative activism, so if you’re not authentic, they’ll see right through the BS.
5. Mastering Engagement Without the Burnout!
The pressure to post nonstop feels like 30 minutes on a Stairmaster. Believe me! So, pausing to find a balance will be a lifesaver (and a heart-saver). As social media marketers, we’re no strangers to the hustle, but we’re always learning. Today’s lesson: we need to work smarter, not harder. People are starting to feel it too. The last thing we want to do is toss mediocre content at them. That’s why in 2025, our mantra is quality over quantity.
This means rethinking our content strategies to avoid burnout—both for us and our followers. Focus on creating content that feels like a chill song on the beach – not a busy NYC intersection. The brands that succeed will be the ones that prioritize thoughtful, well-crafted content over endless posts. This podcast reminds us about the toll of social media marketing trends and that we’re not alone. See, even robots get a little tired!
6. Social Shopping is the Best Shopping!
Finally, social commerce is taking off! It’s going to be even easier for users to go from scrolling to shopping with just a tap. Forget switching apps or digging through websites—now, consumers can discover and buy products directly from posts. And posts aren’t hogging the fun because stories and even live streams will also double as shopping experiences.
Influencers aren’t only selling protein shakes and teeth-whitening kits—now they’re running full-blown storefronts right from their feeds. It’s like magic, but better because it includes express shipping. With influencers and creators turning their platforms into virtual storefronts, brands have a whole new way to connect with audiences—through people they already love.
This means one thing: your content needs to be shoppable! With new features emerging, every post is a chance to turn your followers into customers. Think of it like window shopping, but without the windows, and the most convenient checkout ever. Want to know what social media channel is best to sell your brand? I got you, bestie! Check out this article that breaks it down perfectly.
Let’s Make This Year Your Best!
As we go into the next year, don’t let your marketing trends get stuck in the past! Need a hand making the most out of the year? The Scott Social team is here to make sure your brand shines as bright as the Times Square Ball on New Years Eve. We’re experts in elevating and streamlining the social media process for small businesses and can help you prepare your brand for 2025. Contact us today to get started creating a strategy that will make this year your best yet!