65 Creative Hotel Social Media Post Ideas
Because basic lobby shots are so 2019
Your hotel's social feed should stop thumbs in their tracks. No more basic lobby shots or empty room tours—we're talking about content that makes potential guests say "I need to stay there." From viral-worthy reels to photos that belong in a magazine, we're sharing our top hotel social media post ideas that'll have your property living rent-free in everyone's saved folder.
Why Social Media is Essential for Hotels
Let's be real — your guests are already on social media, dreaming about their next getaway. Having a strong social presence isn't just nice to have anymore, it's a must-have. Your social media channels are often the first impression potential guests get of your property, and we all know how important first impressions are in hospitality.
Social media allows you to:
Showcase your property's personality and unique features
Build trust with potential guests through user-generated content
Drive direct bookings with engaging content
Stay connected with past guests and encourage repeat visits
Share real-time updates about events and promotions
65 Scroll-Stopping Post Ideas for Your Hotel
Captivating Video Content
1. Photo Reel Magic
Transform your professional photoshoot images into an eye-catching graphic reel that flows seamlessly from one shot to the next.
2. Guest Keys to Adventure
Film a unique key handover moment that transitions into shots of guest experiences around the property.
3. 24 Hours Condensed
Create a fast-paced montage showing a full day at your hotel in 30 seconds.
Behind the Scenes
4. Then & Now
Create a nostalgic reel comparing historic photos of your hotel with present-day shots to showcase your property's rich history.
5. Breakfast Orchestra
Show the synchronized morning prep of your breakfast team set to classical music.
6. Florist’s Morning
Capture your florist creating stunning arrangements throughout the property.
Wellness & Spa
7. Treatment Prep
Show how spa treatments are prepared behind the scenes.
8. Meditation Spaces
Tour quiet areas designed for mindfulness.
9. Wellness Journey
Feature a guest's full spa day experience.
Visual Innovation
10. Seamless Photo Transitions
Design an engaging reel using photo cutout overlays that creatively transition between images.
11. Shadow Play
Showcase how natural light creates interesting shadows throughout your spaces during the day.
12. Color Story
Create a visual journey following one color theme throughout different areas of your hotel.
Events & Celebrations
13. Setup Symphony
Time-lapse of ballroom transformations.
14. Chef’s Table
Show private dining experiences being created.
15. Cultural Events
Feature cultural performances or art shows in your space.
Local Connection
16. Neighborhood Gems
Highlight nearby attractions that make your location the perfect home base for travelers.
17. Seasonal Festivals
Preview upcoming local cultural events and festivals.
18. Map to the Sights
Creative map showing travel times to popular destinations from your hotel.
Staff & Service
19. Team Welcome
Create a heartwarming montage of your staff greeting guests with genuine smiles.
20. Languages of Hospitality
Feature staff saying welcome in different languages.
21. Secret Service
Showcase the unseen touches that make stays special - turndown service, welcome notes, amenity setups.
Sustainability
22. Zero Waste
Time-lapse of ballroom transformations.
23. Energy Innovation
Feature your renewable energy systems or smart energy solutions.
24. Local Sourcing
Showcase partnerships with local organic farms.
Room Design
25. Room Details
Capture the carefully chosen decor elements that make your rooms uniquely memorable.
26. Art in Rooms
Feature the stories behind artwork in guest rooms.
27. Textile Tales
Showcase your custom upholstery and linens with their design inspiration.
Property Features
28. Hidden Features
Reveal secret spots and quiet nooks around the property.
29. Architecture Series
Focus on unique architectural details with their historical significance.
30. Green Spaces
Tour your gardens, living walls, or rooftop vegetation.
Retail & Souvenirs
31. Souvenir Stories
Showcase your branded merchandise and local artisan pieces available for purchase.
32. Artisan Spotlight
Interview local artists whose work is featured in your hotel.
33. Custom Creations
Show how your branded items are made by local craftspeople.
Food & Beverage
34. Mixology Magic
Spotlight your talented bartenders crafting signature cocktails with flair.
35. Plating Poetry
Show your chefs' artistic plating techniques in slow motion.
36. Tea Ceremony
Feature your afternoon tea service setup and ritual.
Guest Experiences
37. Arrival Ritual
Show your unique welcome ceremony or check-in tradition.
38. Romantic Moments
Capture proposal setups and celebration preparations.
39. Pet Program
Feature your pet amenities and four-legged guests.
Room Showcase
40. Zoom Out Moments
Build anticipation by starting with close-up details and dramatically zooming out to reveal stunning full views of your spaces.
41. Weather Watch
Show the same suite during different weather conditions - stormy, sunny, snowy.
42. Signature Scents
Feature your room fragrance being sprayed in slow motion with ambient lighting.
Seasonal Content
43. Holiday Transformation
Time-lapse of holiday decorating in public spaces.
44. Winter Warmth
Showcase cozy winter amenities like hot chocolate service or fire pits.
45. Summer Series
Feature outdoor dining setups and summer activities.
Creative Techniques
46. Stop-Motion Showcase
Turn still photos into a dynamic stop-motion video that brings your hotel's story to life.
47. Sound Design
ASMR-style video capturing the subtle sounds of luxury - champagne pour, door handle turn, curtain swoosh.
48. Night to Day
Hyperlapse of your building exterior transitioning from night to day.
Technology
49. Room Tech
Demonstrate smart room features and automation.
50. Digital Art
Showcase your digital art installations or interactive displays.
51. Virtual Experiences
Feature your VR or AR guest experiences.
Amenity Highlights
52. Amenity Spotlight
Share detailed shots of your thoughtfully curated amenities that enhance the guest experience.
53. Kids Welcome
Show special welcome amenities for young guests.
54. Business Center Plus
Highlight unique business amenities like podcast recording rooms or video conference setups.
Guest Stories
55. Memories in the Making
Share guest celebration moments (with permission).
56. Guest Artists
Feature guests who create art inspired by their stay.
57. Family Traditions
Showcase families who return year after year.
Pool & Leisure
58. Poolside Paradise
Create a dreamy reel featuring your pool area, complete with signature cocktails and bites.
59. Cabana Life
Tour different cabana setups and experiences.
60. Water Features
Showcase fountains, waterfalls, and water elements around the property.
Educational Content
61. Hotel History
Share interesting historical facts about your property.
62. Culinary Classes
Preview your guest cooking workshops.
63. Wine Tasting
Feature your sommelier's tasting notes and tips.
Booking Experience
64. Room Categories
Create cinematic comparisons of different room types.
65. Package Perks
Showcase unique inclusions in special packages..
Let's Level Up Your Hotel's Social Media Game
Ready to transform your hotel's social presence from good to unforgettable? At Scott Social, we specialize in creating thumb-stopping content that converts scrollers into guests. We get it — managing social media while running a hotel is A LOT. That's why we're here to help.
Let's chat about how our team of specialists can create a custom social strategy that showcases your property's unique charm.
Book a discovery call with us and let's get social!
Get Inspired With these TikTok Ideas↓
WRITTEN BY:
Halie Engler
Social Media Strategist + Copywriter
