TikTok Shop is on the rise, and thus, Social media marketing for clothing stores is the talk of the e-commerce space. Being able to shop right from your couch as you scroll through social media: amazing or dangerous?

If you’re a clothing brand, this is a massive win for your business (not so much our wallets).

Having a solid social media presence as a clothing store or clothing brand is not just an option; it's a necessity. Whether you're a small boutique or a large retail chain, leveraging the power of social media can significantly impact your success.

Check Out These Stats

In 2021, online fashion was valued globally at $759.5 billion and is anticipated to grow to over $1 trillion by 2025 (mind: blown).

In 2020, online sales accounted for about 30% of all fashion purchases.

Why Your Clothing Store Should Be On Social Media

1. Build That Brand Awareness

Social media offers a vast audience, making it an ideal space to introduce your brand to potential customers and leave your mark in their minds. 

2. Get Backed By Influencer Support

Collaborating with influencers specializing in fashion-centered content can amplify your brand's reach and credibility within the industry.

3. Drive Your Traffic

Social media marketing for clothing stores, whether it’s online or in person, comes down to driving traffic. By strategically directing your social media audience to your website, you can boost your page views and sales!

1. Choose Your Platforms Wisely

This isn’t your personal page we’re talking about; it’s your business! Before Depending on your vision and goals, you’ll want to select the social media channels that align with your target audience. 

Instagram, Facebook, and TikTok are great platforms for clothing stores due to their visual nature, but you may also want to utilize Threads, Twitter, YouTube, Pinterest, and Snapchat.

2. Set Up Shop

Social shopping is more relevant now than ever. Take advantage of e-commerce features by setting up shops on these platforms. Your ideal customers can browse and purchase your clothing without leaving the app they’re scrolling!

Instagram, Facebook, TikTok, and Pinterest can put products in front of your followers via shoppable posts or in-app shops.

3. Create a Consistent Strategy

If you’re not regularly publishing content that establishes your brand as a fashion authority…some other brand is. Don’t get lost in the crowd!

Develop a content calendar that outlines when and what to post. A regular posting schedule keeps your audience engaged and informed, keeping you at the front of their minds.

P.S.- This becomes even more important during the holidays!

4. Invest in Influencer Marketing

The global fashion influencer market has been valued at $1.5 billion and is expected to grow 35.7% by 2027.

Needless to say, influencer campaigns can work wonders in social media marketing for clothing stores.

Fashion influencers can significantly impact your brand's visibility if their styles align with your products. Their endorsement can boost your credibility in the industry and positively impact your reach, as your products will be shown to an entirely new sector of people on social media.

5. Repost User-Generated Content

Once you start working with influencers, you can repurpose their incredible content on your own feeds (with the proper consent and agreed-upon terms). The same goes for content posted by your customers!

Encourage customers to share their photos and videos wearing your clothing and repost their content. This not only builds a sense of community but also provides authentic testimonials.

6. Use Fashion-Related Hashtags and Keywords

Hashtags vs. keywords debate aside, you can and should utilize both in social media marketing for your clothing store. 

Incorporating trending fashion hashtags and relevant keywords into your posts will increase the discoverability of your content and attract fashion enthusiasts.

7. Jump on Trends

Here, we’re talking fashion trends AND pop culture trends!

Staying on top of fashion trends lets your customers know that you know what is up in your industry. Playing into social media and pop culture trends also let’s people know that you’re up to date on what is going on online and helps keep you relatable.

8. Build a Community

You want your shoppers to form a community around you, but that is only possible if you facilitate it! Believe it or not, it’s all a part of customer care!

Engage with your audience by thoughtfully responding to DMs and comments, hosting giveaways, and conducting polls, Q&A sessions, or Lives on your social channels. Building this sense of community around your brand will foster loyalty and repeat business.

Get Out There- Make an Impact

Now that you have these social media marketing tips for your clothing brand in your pocketbook, it's time to put them into action. 

If you’re still shopping around for the right team to help build your clothing brand’s social media strategy, Scott Social is your one-stop-shop.

Our team specializes in elevating and streamlining the social media process for larger and small businesses, including clothing stores. If you're looking to revamp your social media strategy or need assistance with any aspect of your online presence, we can help you build something that will make a lasting impression.

Contact us today, and let’s get your customers to stop their scrolls on your feed! 

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WRITTEN BY:

Angela
Copywriter + Social Media Strategist