It’s a lot easier to jump on the Reels train than you think

Everybody and their interns are making Reels! And whether you’re a one-woman-show or have a a fully staffed company, we’ve got some Instagram eels ideas for businesses like yours.

Diving Into Reels

There’s no denying—Reels are one of your business’ biggest tools for reaching and captivating new audiences on Instagram.

We know that diving into this realm of video content can feel daunting at first. The pressure to create attention-grabbing content while navigating trends and algorithms can be overwhelming. 

But fear not! We’ll be taking you through some easy Instagram Reels ideas for businesses that will help put your brand on the social map… without the stress of starting from scratch 😉 

8 Easy Instagram Reels Ideas for Businesses

Before we begin, a couplel of broad strokes of creating Reels:

First, tap into trends. 

If something’s trending on social media, there’s a very high chance your audience has seen the concept or will soon. Catching onto trending audio, video formats, and memes paints your brand as relevant and approachable.

Second, and this one’s real important: don’t take things too seriously. 

Yes, Reels fall under the marketing portion of your business. However, getting caught up in perfection and results can keep you from putting out content that really engages your audience!

Without further ado… Some easy Instagram Reels ideas for your business!

1. Show Off Those Products with Trending Audio

This one’s easy peasy, especially if you have a product-based business!

Using even the simplest product video with trending audio is a surefire way to engage your audience. Whether it's a new product or showing off your best seller, marrying simple content with popular sounds can amplify its reach and resonance.

2. Trending Meme Templates

We all need to have a real good laugh every now and then.

Leveraging trending TikTok meme templates adapted to your brand's narrative can infuse humor and relatability into your Reels. Green screen templates like these make it super easy to jump in on viral memes that your audience loves.

To make this even easier, download video editing apps like CapCut to make viral Reels quickly!

3. Collaborate with Influencers

Don’t underestimate the power of influencer marketing! Collaborating with influencers can add an element of authenticity and widen your reach.

Plus, when they add you as a collaborator on the reel, it lives on your page too!

4. Add Stop-Motion

Stop-motion Reels are an easy way to create a reel with serious visual interest. These playful and creative Reels often attract attention and evoke curiosity, driving engagement.

5. Unboxing Hauls

Everybody loooooves an unboxing video. Whether it’s clothes or skincare products, unboxing hauls are a great, authentic way to show off your products.

The best part of this Instagram reel idea? You don’t even have to show your face!

To take this up a notch, you can use the voiceover function on TikTok to disguise your voice in the video.

6. Background Video Text Graphic Reels

As you’ve seen by now, not all Reels need to be high effort.

You can create visually compelling Reels by combining miscellaneous footage with animated text. These Reels tell your brand's story or highlight key messages in an engaging and dynamic format.

7. Before and Afters

The magic is in the transformation ✨

Show off the transformative prowess of your products or services through before-and-after Reels. This works with static images or short clips of each state to effectively illustrate the value your brand brings.

8. Repost from Relevant Content Creators

Look around! Your audience and other creators in your niche are making some really unique, engaging Instagram Reels. 

Reposting UGC Reels from content creators aligned with your brand celebrates your community and diversifies your content mix.

Take Your Reels to the Next Level

Ready to take your Instagram game to the next level? 

At Scott Social, we have talented video editors who can create viral magic for your business’ Instagram and TikTok accounts. Plus, a team of knowledgeable and creative social media managers who can craft an analytic-driven Instagram Reels strategy.

Chat with us about transforming your brand’s social presence and kicking your social marketing up a notch!