7 Unique Jewelry Social Media Post Ideas
Step out of the industry status quo
The jewelry industry is one of the most aesthetic when it comes to social media. This being said many jewelers embrace very similar visuals, making them somewhat hard to distinguish. This isn’t necessarily bad—you should use visuals that fit your brand’s goals. However, if you’re reading this, we assume you’re looking for a way to spice up your feed and make it more eye-catching.
So, how can your jewelry social media posts stand out?
Creativity, creativity, and more creativity.
We aren’t saying your overall aesthetic has to change drastically—the last thing you want is to become unrecognizable to your customers. We’re showing you ideas entirely customizable to your brand that you can bring back to your creative arsenal. Here are seven unique ideas that don’t follow the status quo that will help you stand out among your competitors.
1. Eye-Catching Animations
Bring your jewelry to life with mesmerizing animations highlighting intricate details and craftsmanship. Stop-motion or fully animated videos can add a dynamic element to your posts, catching the eye of scrolling users and inviting them to admire the beauty of your creations.
Using animations to showcase your jewelry has additional benefits other than just looks. Sometimes, live shoots just can't quite capture the full beauty of a piece, whereas animations can focus on the finer details that make a piece special.
2. Have Your Sparkle and Eat It Too
Who says jewelry and food don't mix? Incorporate delectable delights into your posts by styling your pieces alongside (or on top of) delectable treats. This unexpected pairing adds visual interest and taps into the viewer's senses, creating a mouthwatering experience they won't soon forget.
3. Photoshop to Make It Fun
Unleash your imagination with whimsical and surreal photoshopped images that defy reality. Blend your jewelry seamlessly into fantastical scenes or play with scale to create striking visuals that command attention.
This post from Fervooor adds attention-grabbing elements to the model through photo editing. This is much more interesting than your typical model photo, right? Even if this style of editing is too trendy for your brand, adding additional elements in a similar way to these photos can draw customers in.
4. Camera Shy? Try Shadows
Harness the power of light and shadow to create playful and intriguing images that spark the imagination. Experiment with silhouettes and negative space to sculpt captivating compositions that accentuate the beauty of your jewelry.
Let light be your brush and shadow be your canvas as you craft images that are as enchanting as they are unforgettable.
5. Swipe, Swipe, Swipe
Show off your newest collection or your bestsellers with this short-form video idea! This one is super easy to create, all you need is your phone and a friend. Keep it minimal and luxurious with a simple background and sleek hairstyle or make it fun and trendy with a text message screen recording—the possibilities are endless!
6. Flower Gleam and Glow
Elevate your jewelry displays by incorporating nature's beauty with delicate blooms as elegant stands. Arrange your pieces against a backdrop of vibrant flowers or delicately place them atop petals for a romantic and enchanting aesthetic. Not only does this add a touch of romance to your posts, but it also creates a visually stunning showcase for your jewelry in a fresh and captivating light.
7. It’s Called ‘Ice’ For a Reason
Create intrigue and anticipation by freezing your jewelry in ice cubes for a unique and unexpected twist. Play with transparency and light as the ice slowly melts, revealing glimpses of your gleaming treasures within. This captivating visual effect is sure to pique curiosity and leave your audience eager to see more.
All That Glitters Is Gold With Scott Social
Ready to elevate your social media presence and showcase your jewelry in all its glittering glory? Let Scott Social be your guide. Based in Phoenix, Arizona, we're a boutique social media marketing agency dedicated to helping small businesses shine online. From stunning content creation to heartfelt community management, we’ve got your jewelry brand covered.
Get in touch with us today and let's take your jewelry brand to new heights together.
WRITTEN BY:
Halie Engler
Copywriter + Social Media Strategist
