7 Unique Beauty Social Media Holidays to Steal for 2025
Okay, we’ll stop gatekeeping these now 😌
300+ holidays a year. Is it possible to know all of them? Probably not.
Social media holidays are like beauty trends, you can always find something new. Evolving by the minute, these trends come and go fast. Aligning a beauty trend with a social media holiday could be the ultimate key to success.
There seems to be a holiday for anything if you search for it, why not tap into one that no one will see coming? Let’s dive into 7 Beauty Social Media Holidays you get to steal FIRST before others in 2025.
7 Beauty Social Media Holidays to Steal for 2025
1. World Compliment Day - March 1
A heartfelt compliment celebrates a feel-good moment and helps people feel their best.
This social media holiday is a great chance to launch campaigns that focus on empowerment. Followers can share compliments they've received while using your beauty products. A campaign that spreads positivity, something we can use more of.
Create a giveaway: every entry requires a compliment to someone else. Kill two birds with one stone by spreading kindness and promoting your brand at the same time!
2. Fragrance Day - March 21
Fragrance reveals personality. As you walk by a stranger and get a whiff of their perfume, your mind is captivated by what fragrance they used to smell good.
Scent is deeply tied to memory, emotion, and identity. Fragrance Day is an ideal occasion for brands to display what notes go into their signature scents. What are some unexpected pairings that go well together? It’s important to showcase the story behind your fragrance and your brand. Paint the scenery you want others to see when THEY walk past YOU.
3. National Stress Awareness Day - April 16
Breakouts. Dullness. Irritation. All of these can come from one imposter among us - Stress.
Inevitably, everyone deals with stress, but here is where skincare products really come into play. Soothing and calming products like face masks, serums, and aromatherapy oil can quickly rejuvenate one’s body.
National Stress Awareness Day offers the chance to understand how stress impacts our skin and gives your brand the chance to promote products that benefit the mind and skin. It’s all about nurturing yourself inside and out. Your brand can be part of that solution.
4. Stay Up All Night Day - May 10th
Sometimes we don’t want to admit it. We stay up a little too late.
For our night owls or workaholics out there, staying up all night is a regularly scheduled routine. Maybe it’s from binge-watching a show or powering through homework deadlines, we still want our skin to look brand new!
Take advantage of this day by highlighting your products that help people look fresh the morning after - think under-eye treatments, brightening serums, or depuffing creams. Sharing a nighttime routine with your products can also show how one can rejuvenate their skin.
5. Don’t Fry Day - May 26
Sunbathing by the beach under the scorching sun can either be one's dream or one’s worst nightmare. Don’t Fry Day is the perfect reminder to keep sunbathing dreamy. More often than not, people forget to put on sunscreen before heading out. It's time to emphasize the importance of SPF!
This social media holiday practically markets itself for skincare brands, especially makeup or skincare products that already contain SPF. Although results are not overnight, it can have a lasting impact on the longevity of your skin. Sun protection is essential, not optional!
6. Camera Day - June 29
Was there ever a time that you thought your makeup looked good until someone took a photo of it? Cameras can deceive perceptions of ourselves, but you never have to worry again! Nowadays, everyone is constantly in front of the camera. Camera ready makeup is in and not just for this social media holiday.
We all have our go-to products that never let us down in any situation. From primers that blur imperfections to setting sprays that keep makeup fresh all day. Let the camera capture the best image of you!
7. No Filter Day - August 6
Let’s dial it back and embrace the no-filter trend, imperfections and all. This is a great time for skincare brands to push the message that good skin doesn’t need a filter.
No filter day does not mean no makeup! Lightweight foundations, tinted moisturizers, sheer lip glosses are products that enhance your natural beauty without piling heavy layers of makeup. Authenticity is the real trend in beauty.
Ready to Add These to Your Calendar?
Grab your calendar and mark these lesser-known holidays down for 2025! With a little creativity and smart timing, you can use these days to connect with your brand.
Align your products with these holidays to boost engagement. Keep your brand fresh in people’s minds! Don’t forget that these social media holidays can be found each month, creating new opportunities to showcase your brand daily.
Having these dates in mind constantly can be difficult, but working with a social media agency can lift a weight off your shoulders. These agencies will emphasize your brand’s personality and Scott Social is the agency to look into for your brand. Check out their blog on the 5 benefits of working with a boutique marketing agency!
We believe in quality over quantity. It’s time to make these holidays more special, purposeful, and fun for your followers.