5 Things A Creative and Marketing Agency Does
Take Your Sales and Make Them Social ✨
Not working with a creative and marketing agency is as good as saying:
But working with a creative agency does more for your marketing than just getting you followers online. It takes your entire marketing strategy to new heights, establishing you and your business as the industry expert.
Keep scrolling to find out five things a creative marketing agency does and how they can help kickstart your era of creativity. 👇
5 Things A Creative and Marketing Agency Does
#1 UGC and Styled Photoshoots
Brands that collaborate with influencers on UGC dominate the social media space, because it helps in nearly every department. Reach, follower growth, link clicks, engagement—the list literally goes on and on.
Your brand’s vibe and the story it tells through captivating (and brand-consistent) imagery are what will catch and keep your audience’s attention on social media, which is why styled photoshoots are so important.
This is to say that a creative and marketing agency can help you find the best UGC creators to collaborate with and take care of repurposing their content. They can also help you plan and execute a photoshoot (and then turn the photos into content).
Need help planning a styled photoshoot? Say less.
#2: Creative Social Media Campaigns
Let’s get one thing straight: you can’t just wake up one day and decide to start marketing your business on social media. Well, you can, but if you’re waking up and just posting to say you’re posting now, you can’t call that a strategy.
A creative and marketing agency can help turn your social media dreams into a reality. All those concepts you’ve got rolling around in your head with no clue how to execute them? A team of creative marketers can bring those ideas to life in a strategic way that serves your brand’s mission, vision, and values.
Your creative marketing team can help you establish content pillars for your social media platforms, create social media calendars for regular content and upcoming campaigns, and oversee the creation of stunning assets and kick a** copy to get your strategy off the ground.
#3: Community Management
A social media strategy is nothing without a strong community management and engagement strategy to go along with it. It’s giving “If You Give A Mouse A Cookie.”
Creative marketers are useful not only for their strategy-building skills but also for devising creative ways to engage your followers on social media and make them feel like they are part of a larger community.
It’s their job to get your audience involved by engaging in conversation on your feed, handling any customer service-related questions that might arise, and making them feel like their thoughts and opinions are valued.
#4: Graphic Design + Video Editing
Here is where a creative and marketing agency's “creative” part comes into play: The content.
After strategizing content for your regular content calendar or an upcoming campaign, your creative marketers will pass those concepts on to the graphic designers or video editors so they can work their magic! Marrying eye-catching and scroll stopping designs with your branding is kind of their specialty. 🤷🏻♀️
🚩Creative marketing agency red flag: If their social media managers are in charge of creating graphics + video content.
What should I look for in a creative and marketing agency?
#5: Influencer Marketing
If you’re interested in partnering with influencers to improve your brand’s reach AND increase sales, a creative and marketing agency can help with that, too.
Once your marketing team fully understands your brand’s identity and mission, they’ll be able to reach out to influencers who would be the perfect fit for a collaboration.
After they’ve done the influencer research, they’ll take on influencer management by tracking upcoming campaigns, overseeing content approvals, and tracking influencer campaign success.
How does influencer marketing even work?
This Creative and Marketing Agency Sounds A Lot Like…
Yep, it’s Scott Social.
Your business deserves more than a pretty face from its social media team. It deserves lower bounce rates, higher conversion rates, and a growing community of followers who love you and your posts. We’re the team that delivers those results. Welcome to your social era, friend. Business is better here.
WRITTEN BY:
Angela LaRose
Copywriter + Social Media Strategist
