15 Instagram Story Ideas for Business Accounts
Stop overlooking Stories and start posting!
Instagram Stories are a powerful tool for engaging with your audience and showcasing your brand's personality. As we move through 2024, staying fresh and relevant is key. We’re bringing you everything you need to know about Instagram Stories plus 15 Instagram Story ideas for business accounts to keep your content vibrant and engaging.
Why Instagram Stories are Important for Your Business
Posting Instagram Stories consistently offers several benefits for your online image. It keeps your audience engaged and coming back for more, fostering a sense of connection and loyalty to your brand. Regular updates ensure that your content remains visible in your followers' feeds, boosting brand awareness and recall. Additionally, consistent Stories provide opportunities to showcase different aspects of your business, from behind-the-scenes looks to product launches, maintaining a dynamic and interactive online presence—without disrupting the aesthetic of your feed.
One-third of the most viewed Instagram Stories are from businesses
(via embedsocial.com)
How Often Should You Post Instagram Stories?
Posting Instagram Stories 3-5 times a day is considered optimal for maintaining engagement and visibility. This frequency keeps your audience engaged without overwhelming them, providing a steady stream of content that can capture attention at different times of the day.
Stories cadence recommendation
That said, if the content you are posting doesn’t have value, then it may be better to keep those posts in the drafts. It's also important to monitor your audience's response and adjust your posting schedule based on their engagement patterns and feedback.
Instagram Story Ideas For Business Accounts
1. Showcase Your Brand
Share where your brand began, your mission, and the values that drive you. This helps your followers connect with you on a deeper level and establishes brand trust.
2. Reshare User-Generated Content (UGC)
Your followers love seeing their content shared! Resharing UGC not only gives your audience a moment in the spotlight but also builds a sense of community around your brand.
3. Quizzes
Quizzes are a fantastic way to educate and entertain your followers. You can create quizzes about your industry, your products, or even fun trivia related to your brand and mission.
4. Polls
Engage your audience with fun and interactive polls. Whether it's about your products, services, or general preferences, polls are a great way to get instant feedback and keep your followers engaged.
5. Exclusive Discounts
Everyone loves a good deal. Offer exclusive discounts to your Instagram followers through your Stories. This can drive traffic to your website and boost sales while making your followers feel special.
6. Share Brand Milestones
Celebrate your achievements with your followers! Whether it's reaching a new follower count, a business anniversary, or a major project milestone, sharing these moments helps your audience feel like they're part of your journey.
7. Product or Web Links
Use the link sticker to drive traffic to your website, blog, or specific product pages. This is a straightforward way to increase your online visibility and sales directly from your Stories.
8. Interactive Stickers
Instagram offers a variety of interactive stickers, such as emoji slider, tappers, and more. These can make your Stories more engaging and fun, encouraging your followers to interact with you.
9. This or That
Create "This or That" stories where followers can choose between two options. This can be related to products, services, or even fun, off-topic themes. It's a simple and effective way to boost engagement.
10. Countdowns
Build excitement for upcoming events, product launches, or special promotions with countdown stickers. It's a great way to keep your audience anticipating and engaged with what's next.
11. Introduce the Team
Highlight your team members in Stories. Share fun facts, their roles, and what they love about working with you. It personalizes your brand and allows your followers to connect with the people behind the business.
12. Behind the Scenes
Show your followers the behind-the-scenes action. Whether it's a glimpse into your office, the process of creating a product, or your daily operations, it helps humanize your brand and builds a stronger connection with your audience.
13. Story Takeovers
Collaborate with influencers, industry experts, or even your own team members for story takeovers. It brings fresh perspectives to your account and can attract new followers from the takeover host's audience.
14. Ask for Feedback
Utilize the question sticker to ask for feedback directly from your followers. This not only shows that you value their opinions but also provides you with valuable insights that can help improve your products and services.
15. Share Industry News and Updates
Keep your audience informed by sharing relevant industry news and updates. This positions your brand as a knowledgeable leader in your field and provides value to your followers beyond just your products or services. At Scott Social, we share a weekly marketing industry update series on our story every Monday!
Share Your Story With Scott Social!
If you’re looking to elevate your social media game, consider working with Scott Social. We're a boutique social media marketing agency based in Phoenix, Arizona. We specialize in streamlining and elevating the social media process for small businesses, from creating beautiful content to managing heart-to-heart community interactions and everything in between.
Let's connect and take your social media presence to new heights!
WRITTEN BY:
Halie Engler
Social Media Strategist + Copywriter
